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BBS in a Box - Macintosh - Volume VII (BBS in a Box) (January 1993).iso
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Apple Signs Major Consumer
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1992-05-30
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Apple Signs Major Consumer Retailers
Office Depot, OfficeMax and Silo to Carry Selected Macintosh
Computers
CUPERTINO, California--May 29, 1992--The Apple USA division of Apple
Computer, Inc. today announced a major consumer electronics retailer
and two major office products superstore chains will participate in a
special retail program for Apple Macintosh computers beginning in
June. The pilot program, which runs through the summer, is designed
to help pave the way for sales of new Apple branded computers through
expanded consumer channels this fall. Apple will formally announce
consumer distribution plans and specific new channel partners later
this summer.
Retail participants in the pilot include the Philadelphia-based
consumer electronics chain Silo, and office product superstores
Office Depot, headquartered in Delray Beach, FL and OfficeMax, based
in Cleveland. These retailers will provide selected Apple Macintosh
products in 56 locations across the country, including locations in
Washington, Oregon, Florida, Ohio, New York and Pennsylvania.
As part of the program, selected Macintosh computers have been
customized to include applications software and, for the first time,
will come bundled with one year of toll-free telephone support and
one year of on-site service.
"As part of our strategy to participate more fully in the consumer
market, Apple is designing new service and support offerings to
better serve the varied needs of consumers who are purchasing in the
mass merchandise environment," said Keith Fox, Apple USA's vice
president for Consumer Markets. "We're pleased to be able to partner
with Office Depot, OfficeMax and Silo to roll out Apple's new
service and support offering as part of this summer's pilot program.
This better prepares Apple for the larger scale introduction of
consumer market-specific computer products this fall."
"We anticipate being in approximately 1,800 retail locations when we
introduce our line of new consumer-oriented computer products later
this year, including representation in major office product, consumer
electronic and specialty mass merchandise outlets," said Fox.
Macintosh computer models to be offered under this summer's pilot
program include the Macintosh LCII with 4 MB Ram and 80 MB hard drive
and Apple 12-in. color monitor and the Classic II with 4 MB Ram, 80
MB hard drive. All of the computers will come equipped with system
software and an application software program loaded on the hard disk
as part of a turnkey solution. The application software may vary
among the retail operations. The retail participants will also carry
selected Apple peripherals.
Apple Computer, Inc. is a leading supplier of computers to consumer,
education, business and government markets in the U.S. and a
recognized innovator in the personal computer industry. Apple
utilizes a network of multiple distribution channels in the U.S. to
serve its broad base of customers, including 1,700 computer specialty
stores and computer superstores; Apple education sales consultants in
K-12 market; campus resellers in higher education, and government
resellers.
In addition, Apple solutions are available to value added resellers,
systems integrators, independent systems vendors and consultants.
-30-
Apple, the Apple logo, and Macintosh are registered trademarks of
Apple Computer, Inc.
Classic is a registered trademark licensed to Apple Computer, Inc.
Apple Press Releases
PR Express
News Break 5/29/92
-and-
News Break
News Beat
Apple News Beat
29-May-92